Advertising

Ads Awards

Respect the Work! Ads Awards categories: Film, Print, Outdoor, Digital, Audio, Social, Experiential, Integrated, Craft, and Copy.

Deadline: January 30th, 2027
Organizer: Farmani Group

Overview

About the award

Ads Awards is the advertising counterpart to the other awards created by Farmani Group, which has recognized creative excellence in photography, design, and architecture since 1985. The inaugural edition runs in 2027 and invites agencies, in-house teams, independent creatives, production companies, and students and emerging talent from around the world to submit their work to an international jury.

All entrants are judged in the same way, whatever their size or budget. Work publicly released in 2026 can enter any of the ten categories: Film, Print, Outdoor, Digital, Audio, Social, Experiential, Integrated, Craft, and Copy. A single campaign can enter several categories and win up to three awards. Winners are announced six weeks after the final deadline.

How entries are judged

Every entry is reviewed by an international jury of creative directors, agency leaders, strategists, and advertising professionals. Jurors score each entry individually against the same criteria before any group discussion, and they step aside from any entry they have a professional or personal connection to.

The jury looks at four things: the idea, its originality and strength; the execution, meaning how well the idea was made real; strategic relevance, or how precisely the work answers the brief and the business problem; and impact on people, business, and culture. Every entry is measured against the same standards, in every category.

Advertising Categories

FilmTV, online video, branded film, animation, short-form content, documentary-style work

PrintMagazine, newspaper, press, poster, direct mail, printed campaign materials

OutdoorBillboards, transit, street furniture, ambient media, retail environments, public installations, digital outdoor, guerrilla

DigitalWebsites, apps, AI experiences, AR and VR, gaming, interactive work, digital products, microsites

AudioRadio, podcasts, streaming audio, voice experiences, sonic branding, music-led ideas

SocialInstagram, TikTok, YouTube, LinkedIn, creator-led work, community and real-time participation

ExperientialActivations, installations, events, pop-ups, exhibitions, retail experiences, live brand moments

Integrated360 campaigns, film and social, outdoor and digital, print and experiential, multi-market campaigns

CraftArt direction, photography, illustration, typography, editing, VFX, sound design

CopyHeadlines, taglines, scripts, dialogue, brand voice, naming, long-form copy, storytelling

Awards

Awards and prizes

Best of Category – one per category, the year's defining work in its discipline
ADS Award winners – official certificate, winner's seal, invitation to the awards ceremony and a permanent profile on the ADS Awards platform
Shortlisted entries – official recognition

Winners are included in the Winners Showcase and promoted globally through ADS Awards channels. A single campaign can win up to three awards across categories.

Jury

An international panel of practising directors, curators, editors, and academics.

See the full jury

Timeline

Key dates

Early-bird roundsNovember 30, 2026
Final deadlineJanuary 30, 2027

Eligibility

Who can enter and what to submit

Everyone is judged the same way, whatever their size or budget. Agencies, studios, in-house teams, freelancers, production companies, and emerging talent (within five years of starting their career) can all enter. The work must have been publicly released in 2026. Entrants submit one online form with the title, credits, a description of the idea and execution, and images. They also disclose any use of AI, and one campaign can enter several categories.

Fees

Entry fees

Entrant	First entry	Each additional entry
Independent creator	€150
Small agency / studio	€200
Large agency / network	€450