The title A Decade of Rain suggests both an accumulation of moments and the difficulty of giving them a single visual form. Award-winning communication design often works in precisely this territory, where information must become something a viewer can feel and remember.
Si Zheng’s recognized project offers an occasion to look beyond graphic surface and ask how an idea is organized for an audience. Rhythm, sequencing, typography, and image-making can shape not only what is understood, but what remains with us afterward.
The best communication design gives an idea a life beyond the moment of encounter.
European Product Design Award (ePDA) 2026 — Best in Communication — A Decade of Rain — Si Zheng (China)
